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Conversion, retention and churn benchmarks

VC Cafe

A high retention rate indicates that customers find the product or service valuable and are likely to continue using it in the future. Churn : The percentage of customers who stop using a product or service after a certain period of time, typically measured over weeks, months, or years. The benchmarks are based on the US market.

Retention 109
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Private equity and venture capital investors are copying our sisters in the hedge fund world: we’re trying to automate more of our job. . We are also seeing technology evaluation as an increasingly important part of LP operational due diligence. They read reviews of the products of target investments.

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5 Key Growth Metrics Every Enterprise Startup Should Track

YoungUpstarts

Because of these nuances, startups selling to enterprise customers must be even more diligent in tracking the right growth metrics. It’s important to measure and analyze churn both by the number of accounts and the amount of revenue lost, but the best enterprise startups dig even deeper. You should also analyze churn by cohort.

Metrics 219
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business. Poorly calculated LTVs can become BVs (bankruptcy values). That bit is easy.

Metrics 150
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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. Labels: SaaS , sales and marketing , software.

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Webinar Recap: 14 Tips on How to Pitch and Get Funded

Up and Running

” Our featured speaker was Caroline Cummings, the VP of Business Development at Palo Alto Software. As the former co-founder and CEO of two technology companies, Caroline has experienced both start-up failures and successes, and has raised close to $1 million in investment capital. Pretend that you are the investor.