ConversionXL

APRIL 11, 2016

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. But does video help increase conversions? According to Aberdeen , companies using video enjoy 41% more web traffic from search than non-video users. But even they struggle to repeat their original success. File Size Matters.

Video 48

Video Conversion Mobile Search 48

leananalyticsbook.com

AUGUST 19, 2012

Transactional sites are about shopping cart conversion, cart size, and abandonment. This is the typical transaction funnel that anyone who’s used web analytics is familiar with. There are good studies that show a strong correlation between site performance and conversion rates, so startups ignore this stuff at their peril.

Metrics 58

Metrics Clickthrough Lean Analytics 58

Duct Tape Marketing

MARCH 3, 2017

When trying to gauge the ROI of your content, you can’t rely on a single conversion point. Or your content visuals are good, but the copy isn’t engaging enough for them to comment or start a conversation. On the other hand, if a content piece is going viral, it means it’s resonating with your audience. CTA Click Through Rates.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

ConversionXL

APRIL 6, 2016

People hate popups, but they increase conversions. Joanna Wiebe, Jen Havice and Joel Klettke present: Conversion Copywriting Panel. Basically, you can scour the web for reviews, testimonials and unbiased discussions to steal for your copy. If you have 0-10 conversions, etc. Get more traffic and conversions.

Retention 48

Retention Algorithm Software Review Conversion 48