leananalyticsbook.com

AUGUST 19, 2012

Transactional sites are about shopping cart conversion, cart size, and abandonment. There are good studies that show a strong correlation between site performance and conversion rates, so startups ignore this stuff at their peril. Media is about time on page, pages per visit, and clickthrough rates. I’ll explain.

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

APRIL 29, 2013

In a face to face networking situation, this would be how you enter the conversation. Then consider what the logical progression of the conversation would be after the offer’s been made. In the span of four months, SeoMoz increased conversions by 170% and generated over $1 Million in additional revenue. image credit.

Campaign 130

Campaign Email Framework Clickthrough 130

ConversionXL

APRIL 11, 2016

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. But does video help increase conversions? Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. How do you measure conversations? The State of Video in 2016.

Video 48

Video Conversion Mobile Search 48

Up and Running

AUGUST 19, 2016

This will increase your clickthrough rate, giving you more chances to make a sale, but it’s also going to increase your relevance to the Amazon search engine spiders, helping you to increase your rankings on the category pages. Your product listings should already be optimized for conversions, if you’ve followed step one close enough.

PPC 60

PPC Campaign Sales Search 60

Duct Tape Marketing

MARCH 3, 2017

When trying to gauge the ROI of your content, you can’t rely on a single conversion point. Or your content visuals are good, but the copy isn’t engaging enough for them to comment or start a conversation. On the other hand, if a content piece is going viral, it means it’s resonating with your audience. CTA Click Through Rates.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

ConversionXL

APRIL 6, 2016

People hate popups, but they increase conversions. Joanna Wiebe, Jen Havice and Joel Klettke present: Conversion Copywriting Panel. If you have 0-10 conversions, etc. If you are below 1,000 conversions per month, you don’t have the power to run tests (w/ power of 80, you need 15%). Get more traffic and conversions.

Retention 48

Retention Algorithm Software Review Conversion 48