article thumbnail

CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. This consists of dominating your competition, and out-converting by acquiring new customers in a cheaper way that your competitor does. How will you act?

B2B 94
article thumbnail

How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Its longevity is a testament to its ability to convert leads into buyers and buyers into repeat customers. In fact, according to a Forrester report put out on September 24, 2012 email continues to be the top factor in influencing repeat purchases: Forrester Research report showing email’s positive influence on repeat customers.

Campaign 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Your Customers Buy More When Value Outweighs Cost

ConversionXL

This is what happened when three diverse organizations ran experiments to better understand the value of what they offered their customers and how their customers perceived that value: The Heritage Foundation increased click-through rates on its emails by 20% and donation size by 14.66%. million in incremental revenue.

article thumbnail

Three Hard Truths About A/B Testing

ConversionXL

You can take those insights about your users and use it across your marketing efferts – PPC ads, email subject lines, sales copy and so on. Serious gains in conversions don’t come from psychological trickery, but from analyzing what your customers really need, the language that resonates with them and how they want to buy it.

article thumbnail

Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. Another worthwhile exercise is sitting down with the marketing team or sales team to discuss the descriptive language used to attract & close customers. site analytics data. webmaster tools query data.

PPC 114
article thumbnail

How to Use Single Keyword Ad Groups in AdWords

ConversionXL

Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. Through single keyword ad groups, a little-known tactic that smart marketers are using to maximize their PPC spend. to 7.95 (out of 10).

PPC 48
article thumbnail

How to Start a Fulfillment by Amazon (FBA) Business—and Get it Right

Up and Running

A proven traffic source for your initial set of sales, from a group of customers who know that they should be leaving reviews. A method that allows you to follow up with your customers to increase the sales you make, and ensure that your happy customers are going to leave reviews. The product description is your ace in the hole.

PPC 60