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Knowing your customer is key to conversion rate optimisation

The Equity Kicker

Most of these people searching will be improving their conversion rates which will enable them to pay more for traffic and still hit their customer acquisition cost targets, and unless you match them you will find it hard to compete. Likeability, social proof, hero images and customer logos are good tools.

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The Rising Importance Of Images In Google Search

Duct Tape Marketing

Mike Blumenthal (08:23): So the latter, it's not clear in organic that images are ranking factors, but Google understands the content of images and it will increase your clickthroughs. You know, I'm gonna, not only am I going to get more clickthroughs, I'm probably going to improve my, my search results. John Jantsch (09:58): Yeah.

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Useful value proposition examples (and how to create a good one)

ConversionXL

explains how your product solves customers’ problems or improves their situation (relevancy), delivers specific benefits (quantified value), tells the ideal customer why they should buy from you and not from the competition (unique differentiation). Your value proposition needs to be in the language of the customer.

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How to Start a Fulfillment by Amazon (FBA) Business—and Get it Right

Up and Running

By now, you’ve probably realized that you need a bit more than a couple of product listings on Amazon to actually start making sales. It’s a time-proven process to help you start generating sales as quickly as possible. The biggest mistake you can make on your FBA sales page is to do what every other seller in your category is doing.

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53 Ways to Increase Conversion Rate

ConversionXL

Petco.com increased sales by 8.83% after adding the Hacker Safe seal to their site. Dustin Curtis got 173% more clickthroughs for his Twitter link after using a stronger command to invite followers. Use huge customer photos on your homepage. Don’t ask for the sale too soon. Add reviews to your site. improvement.

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How Images Can Boost Your Conversion Rate

ConversionXL

He added images to all the screws he’s selling, and the sales of screws went up. Zooming in / using a digital loupe can be a nifty feature if your product has ornate details your customers might want to look at. Avoid cheesy stock photos. Don’t use cheesy stock photos. No PC-handshakes, please.

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The Ultimate Guide to Increasing Ecommerce Conversion Rates

ConversionXL

If you run an online store, you’re always trying to boost your sales. The best sales copy is full, complete information. Add your personal touch and recommendations – tell the customer why you personally recommend this product and how it will help them. Customization creates ownership. Product descriptions matter.

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