ConversionXL

NOVEMBER 23, 2022

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. This defines how to connect problem themes to a metric strategy, building a metric-driven action system. How will you act?

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

NOVEMBER 22, 2016

But at least if you’re working on an eCommerce site, you have clear metrics to hit. But many times, they’re dealing with non-financial metrics or competing online goals. A leading home-finance company, for example, implemented an “executive dashboard” that eventually grew to encompass nearly 300 measures. Content sites.

Conversion 48

Conversion Metrics Analytics Non-Compete 48

ConversionXL

APRIL 6, 2016

Claire Vo: CRO Metrics for Performance and Insight. This will help to discover the waste of traffic you have in your testing program. Stop evaluating the quality of your program on a test-by-test basis. Expected value of your testing program. How can you measure the effectiveness of your testing program over time?

Retention 48

Retention Algorithm Software Review Conversion 48