ConversionXL

NOVEMBER 23, 2022

It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin.

B2B 94

B2B Marketing Curation PPC 94

Duct Tape Marketing

JANUARY 28, 2020

The Key to Online Advertising Is Tracking Results written by John Jantsch read more at Duct Tape Marketing. For example, a contractor might be more interested in getting folks to request a quote, whereas a clothing retailer might be more concerned with that successful check-out metric. Monitor From Click to Client.

Advertising 94

Advertising Analytics Campaign Clickthrough 94

ConversionXL

SEPTEMBER 11, 2014

marketing material. Another worthwhile exercise is sitting down with the marketing team or sales team to discuss the descriptive language used to attract & close customers. Themes Improve Quality Score and Ad Rank Metrics. None of those metrics are magic bullets to real ROI, but they can be used to improve performance.

PPC 114

PPC Matching Technical Review Search 114

ConversionXL

OCTOBER 21, 2014

15% Of CMO’s Don’t Measure Marketing ROI, 27% Rely On Manager Judgements. Though it may seem obvious, according to the CMO Survey , which collected responses from Fortune 1000, Forbes Top 200, and other high ranking Marketers, found that the state of analytics even now in 2014, is quite dismal.

Analytics 113

Analytics Software Review Metadata Campaign 113

Duct Tape Marketing

MARCH 3, 2017

How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide written by Guest Post read more at Duct Tape Marketing. With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. Not really.

Marketing 28

Marketing Metrics Clickthrough Analytics 28