ConversionXL

NOVEMBER 23, 2022

Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. More networking and curated roundtables, less gurus and swag. He explained how lead generation uses a short term, sales-focused strategy. It has extremely low close rates, and high volumes of junk leads.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

SEPTEMBER 11, 2014

According to Google, a good CTR in the search network is one that is above 1%. Boosting your CTR ( clickthrough rate ) will improve your Quality Score , which in turn improves your Ad Rank which gives you better ad position & lowers your CPC ( cost-per-click ). Blog Lead Generation Adwords Ppc'

PPC 114

PPC Matching Technical Review Search 114

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. Leads on the other hand are qualified prospects that have voluntarily given some identifying information that makes them known in some way. If you’ve ever heard of “lead generation” site, then you get it.

Analytics 113

Analytics Software Review Metadata Campaign 113

ConversionXL

JULY 8, 2014

The Content Marketing Institute reports that headlines with odd numbers have a 20% higher clickthrough rate than headlines with even numbers. In an earlier study by OutBrain , looking at only paid links within their network, it was found that the number of words increased to 16-18 words. hours of every professional’s time each day.

Clickthrough 118

Clickthrough Conversion Lead Generation Audience 118

Duct Tape Marketing

MARCH 3, 2017

The overall performance of a content piece is determined by various factors such as a call to action click through, the number of leads generated etc. It’s a professional network where people are more interested in reading interesting content than in just skimming through headlines on the timeline. Not really. What’s more?

Marketing 28

Marketing Metrics Clickthrough Analytics 28