ConversionXL
SEPTEMBER 11, 2014
Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. Themes can be a brand, a specific product from a brand, a service, a specific type of service, etc. Create lists of products and services and all the key details that make each product unique.
ConversionXL
NOVEMBER 23, 2022
You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy. Marketing : get a larger share of voice.
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ConversionXL
SEPTEMBER 24, 2020
Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. Finding your target market for PPC and display ads. Don’t approach PPC with a “set it and forget it” attitude. Image source ). Acquisition focuses on how to grab attention in a very crowded content environment. By Gagan Mehra.
ConversionXL
OCTOBER 21, 2012
Research by Zarella at HubSpot suggests that doing so can impact your results pretty drastically: HubSpot Chart Showing Best Day of Week to Send Email for Max Clickthroughs. HubSpot chart showing best time of day to send email for max clickthrough rate. A deep link in your website such as a product or features page.
ConversionXL
MAY 22, 2014
This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. Optimizing PPC & Display Ads – Researching Your Target Market. Just don’t approach PPC with a “set it and forget it” attitude. Controversy for controversy’s sake is rarely a good idea.
ConversionXL
DECEMBER 11, 2012
Every product and audience is different, and even the best research will only take us so far. You can take those insights about your users and use it across your marketing efferts – PPC ads, email subject lines, sales copy and so on. It often takes many tests to gain valuable insights about what works and what doesn’t.
ConversionXL
SEPTEMBER 15, 2016
billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Well, the truth is that there are a lot of “it depends” situations in PPC, as Shuki Mann of LIXFIX explains… Shuki Mann , LIXFIX : “Is $1 a click cheap or expensive? via PPC Hero). What about A/B testing?
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