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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Advertising can be seen as an insurance. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy.

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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. Themes can be a brand, a specific product from a brand, a service, a specific type of service, etc. Create lists of products and services and all the key details that make each product unique.

PPC 114
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How to Start a Fulfillment by Amazon (FBA) Business—and Get it Right

Up and Running

You’ve figured out the products you want to sell. By now, you’ve probably realized that you need a bit more than a couple of product listings on Amazon to actually start making sales. There are a few things you’re going to need for your products to really take off. Product images. You’ve got an FBA business. Description.

PPC 60
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How to Get Traffic That Converts

ConversionXL

If your service/product fits those interests you may just have found your pot of gold. 2 key strategies here: add value like there’s no tomorrow, so they’ll start to trust and like you, add visible calls to actions to learn more about your products or services when they’re ready. Image credit. Guest blogging.

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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. These are the questions optimizers need answers to before they can really reap the benefits of two very powerful advertising platforms. Measuring the right metrics when you’re experimenting with PPC is important.

PPC 48
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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. Finding your target market for PPC and display ads. Don’t approach PPC with a “set it and forget it” attitude. Image source ). Acquisition focuses on how to grab attention in a very crowded content environment. By Gagan Mehra.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. Massive coverage on Twitter, Reddit, Fark & other relevant blogs as well as a Gold Cyber Lion advertising from Cannes. Optimizing PPC & Display Ads – Researching Your Target Market.