Cofounder DC Management SEM 
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. But its not really viral growth, even when its exponential.
Both Sides of the Table
MARCH 25, 2016
This is precisely why MakeSpace is growing so rapidly in its core markets: New York, Chicago and Washington DC where they can literally come and pick up your furniture and move it away and you never had to visit a facility and they do this at a cheaper price than incumbents by centralizing the location and thus having cheaper infrastructure costs.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Startup Lessons Learned
SEPTEMBER 15, 2008
Very useful perspective - as a first-time CEO managing a small startup, these ideas are timely and thought-provoking. Mark Montgomery Founder Kyield Initium VC September 12, 2009 4:21 AM Mark Montgomery said. Amazing lean startup resources Is Entrepreneurship a Management Science? September 11, 2008 2:06 PM Editor said.
Startup Lessons Learned
SEPTEMBER 2, 2008
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Amazing lean startup resources Is Entrepreneurship a Management Science? No departments The Five Whys for Startups (for Harvard Business R.
Startup Lessons Learned
NOVEMBER 7, 2008
Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Amazing lean startup resources Is Entrepreneurship a Management Science?
Startup Lessons Learned
SEPTEMBER 7, 2008
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Amazing lean startup resources Is Entrepreneurship a Management Science? No departments The Five Whys for Startups (for Harvard Business R.
Startup Lessons Learned
SEPTEMBER 10, 2008
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Amazing lean startup resources Is Entrepreneurship a Management Science? No departments The Five Whys for Startups (for Harvard Business R.
Expert insights. Personalized for you.
167 
Let's personalize your content