Duct Tape Marketing

JULY 14, 2022

Melissa is the CEO and Co-founder of Webinar. As a revenue-driven founder specializing in sales and business development, Melissa has learned how to build companies with very few resources — by automating what she could, outsourcing wherever possible, and inspiring talented people to join her team with shared focus and enthusiasm.

Technical Review 83

Technical Review Demand Cofounder Video 83

Seeing Both Sides

FEBRUARY 25, 2016

(this post was originally published in Harvard Business Review and is co-authored with Nadav Benbarak of Okta.). Yet, in recent years technology startups have embraced a new role, Growth Manager — alternatively Growth Hacker, Growth PM, or Head of Growth — that focuses on it exclusively.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

(this post was originally published in Harvard Business Review and is co-authored with Nadav Benbarak of Okta.). Yet, in recent years technology startups have embraced a new role, Growth Manager — alternatively Growth Hacker, Growth PM, or Head of Growth — that focuses on it exclusively.

Management 20

Management Analytics Technical Review Framework 20

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. But its not really viral growth, even when its exponential.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Both Sides of the Table

MARCH 25, 2016

They could try to figure out how to do logistics, warehouse tracking, photo-processing and route management. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Read plenty of “what went wrong” eulogies by founders and see what you can learn. At their scale this would be hard but doable.

Startup 150

Startup Seed Money DC Software Review 150

Startup Lessons Learned

SEPTEMBER 15, 2008

Very useful perspective - as a first-time CEO managing a small startup, these ideas are timely and thought-provoking. Mark Montgomery Founder Kyield Initium VC September 12, 2009 4:21 AM Mark Montgomery said. Amazing lean startup resources Is Entrepreneurship a Management Science? September 11, 2008 2:06 PM Editor said.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Steve Blank

APRIL 30, 2009

He had teamed up with a former product manager at P&G to deliver seminars on just this subject. It was a management problem. We had been outsourcing an important part of our demand creation strategy – packaging – to an outside agency without having the expertise to judge or manage the results.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Startup Lessons Learned

NOVEMBER 7, 2008

Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Amazing lean startup resources Is Entrepreneurship a Management Science?

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

SEPTEMBER 2, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Amazing lean startup resources Is Entrepreneurship a Management Science? No departments The Five Whys for Startups (for Harvard Business R.

San Francisco 94

San Francisco Continuous Deployment Agile Lean 94

Startup Lessons Learned

SEPTEMBER 30, 2008

So what does CTO mean, besides just "technical founder who really cant manage anyone?" I always assumed I wouldnt manage anybody. Being a manager didnt sound fun - deep down, who really wants to be held accountable for other peoples actions? So I wound up learning the discipline of managing other people.

CTO 168

CTO Fractional CTO CTO Hire Technical Review 168

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. on a scale of 1-4). on a scale of 1-4). on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public).

Software Review 48

Software Review SEM Marketing Las Vegas 48

Startup Lessons Learned

SEPTEMBER 10, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Amazing lean startup resources Is Entrepreneurship a Management Science? No departments The Five Whys for Startups (for Harvard Business R.

Software Review 68

Software Review San Francisco Technical Review Continuous Deployment 68

Startup Lessons Learned

SEPTEMBER 12, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Amazing lean startup resources Is Entrepreneurship a Management Science? No departments The Five Whys for Startups (for Harvard Business R.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Startup Lessons Learned

FEBRUARY 28, 2009

Ive told the story of how this desperation turned us on to Google AdWords in SEM on five dollars a day. Luckily for me, my co-founders eventually prevailed and we went on to build a product that customers actually wanted. Amazing lean startup resources Is Entrepreneurship a Management Science?

San Francisco 98

San Francisco Continuous Deployment Lean DC 98

Startup Lessons Learned

SEPTEMBER 7, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Amazing lean startup resources Is Entrepreneurship a Management Science? No departments The Five Whys for Startups (for Harvard Business R.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Startup Lessons Learned

SEPTEMBER 2, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Amazing lean startup resources Is Entrepreneurship a Management Science? No departments The Five Whys for Startups (for Harvard Business R.

San Francisco 142

San Francisco Continuous Deployment Lean DC 142

Startup Lessons Learned

SEPTEMBER 5, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Amazing lean startup resources Is Entrepreneurship a Management Science? No departments The Five Whys for Startups (for Harvard Business R.

Open Source 107

Open Source San Francisco Continuous Deployment Lean 107

Startup Lessons Learned

SEPTEMBER 1, 2008

Lessons Learned by Eric Ries Monday, September 1, 2008 Test-Driven Development as andon cord You cannot control what you cannot see, and the hardest part of managing software projects is that the final product is so intangible. Amazing lean startup resources Is Entrepreneurship a Management Science?

San Francisco 68

San Francisco Developer Continuous Deployment DC 68

Startup Lessons Learned

SEPTEMBER 14, 2008

Today, when I talk to startup founders, the most common answer I get to the question "do you talk to your customers?" ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th.

San Francisco 131

San Francisco Customer Lean Continuous Deployment 131

Startup Lessons Learned

SEPTEMBER 2, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Amazing lean startup resources Is Entrepreneurship a Management Science? No departments The Five Whys for Startups (for Harvard Business R.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

MARCH 13, 2009

Founders push for it. In some ways, founders are even worse. My experience is that many founders actually have a deep anxiety that maybe they are not succeeding. Start with a five-dollar-a-day SEM campaign. We didnt manage todo that yet. I think it comes down to managing risk. Dont scale. Great article.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

SEPTEMBER 10, 2008

but its really about how to manage your effort between what he calls the frontlist and backlist. Too often, startup founders talk about how they are pushing to get to “critical mass&# and how “economies of scale&# are going to kick in. Amazing lean startup resources Is Entrepreneurship a Management Science?

San Francisco 76

San Francisco Continuous Deployment Lean DC 76

Startup Lessons Learned

SEPTEMBER 18, 2008

If you sell an online service that solves a defined problem, you can compete in SEO or SEM. ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Take a look and let me know what you think.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Startup Lessons Learned

SEPTEMBER 15, 2008

It was actually my co-founder Will Harvey who taught me to present this data in the simple format weve discussed in this post. ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Startup Lessons Learned

SEPTEMBER 18, 2008

I originally thought I might get some development process tips (I manage developers), but I find that Im really enjoying your business tips (SEM, listening to customers, etc.). Amazing lean startup resources Is Entrepreneurship a Management Science? Like gmlk, I usually subscribe the first time I find something useful.

San Francisco 133

San Francisco Lean Continuous Deployment DC 133

Startup Lessons Learned

SEPTEMBER 10, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Amazing lean startup resources Is Entrepreneurship a Management Science? No departments The Five Whys for Startups (for Harvard Business R.

San Francisco 60

San Francisco Continuous Deployment DC Lean 60

Startup Lessons Learned

SEPTEMBER 10, 2008

I am convinced one of Joel Spolskys lasting contributions to the field of managing software teams will turn out to be the Joel Test , a checklist of 12 essential practices that you could use to rate the effectiveness of a software product development team. Amazing lean startup resources Is Entrepreneurship a Management Science?

Software Review 144

Software Review Technical Review San Francisco Continuous Deployment 144

Startup Lessons Learned

SEPTEMBER 16, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Amazing lean startup resources Is Entrepreneurship a Management Science? No departments The Five Whys for Startups (for Harvard Business R.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

SEPTEMBER 6, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Amazing lean startup resources Is Entrepreneurship a Management Science? No departments The Five Whys for Startups (for Harvard Business R.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

SEPTEMBER 8, 2008

So did I when I finally found myself building an app with real scalability, a few years later, but a combination of our just-in-time scalability technique and great open source scaling tools, made it manageable. Amazing lean startup resources Is Entrepreneurship a Management Science? Were in a new wave of platform evolution.

San Francisco 68

San Francisco Technology Continuous Deployment Lean 68

mashable.com

MAY 28, 2010

I suggest you never call this person again for information TheNameInspector The founder of Kodak was George Eastman. 7 Handy iPhone Apps for Managing Empl. View More » Entertainment 6 Free Sites for Creating Your Own Co. Was looking for something like this. thank you Edouard Reinach kodak is not a word made from nothing.

Naming 94

Naming Technical Review Social Media Startup 94

Startup Lessons Learned

SEPTEMBER 2, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Amazing lean startup resources Is Entrepreneurship a Management Science? No departments The Five Whys for Startups (for Harvard Business R.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Brandanew

JANUARY 8, 2016

Most small business and Startup founders are talking about customer engagement and social presence beyond the customary likes and one-post-a-month schedules. Maggie Kravchuk has had work experience on social media brand management and now works for Rubenstein PR. Tina Chan, Social Media Manager, GEECL. Tool 4: Buffer.

Analytics 100

Analytics Social Media Marketing Media 100

Startup Lessons Learned

SEPTEMBER 29, 2008

It solves the problem of communicating between a small group of managers, say twenty and a large group of users, say ten thousand. On the other hand, we provide a management dashboard showing peoples expectations of success for different projects along with explaination for why something will or wont work.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Startup Lessons Learned

SEPTEMBER 22, 2008

Someone has managed to convince themselves that they have to do their big architecture change in one fell swoop. ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th.

Product Development 68

Product Development Developer San Francisco Product 68

Startup Lessons Learned

SEPTEMBER 22, 2008

Accurate - if youve ever been managed by task-tracking software, youll relate to the feeling that you either have to spend ludicrous amounts of time posting updates or the information goes stale. While simple, it is easy to manage. Amazing lean startup resources Is Entrepreneurship a Management Science?

San Francisco 68

San Francisco SCRUM Lean Continuous Deployment 68

Startup Lessons Learned

SEPTEMBER 28, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Amazing lean startup resources Is Entrepreneurship a Management Science? No departments The Five Whys for Startups (for Harvard Business R.

Lean 68

Lean San Francisco Continuous Deployment Startup 68