article thumbnail

The Strategy Behind Building A Thriving Online Community For Your Brand

Duct Tape Marketing

The Strategy Behind Building A Thriving Online Community For Your Brand written by John Jantsch read more at Duct Tape Marketing. Jenny has been creating, executing, and reviewing strategies for online communities for more than 10 years. Key Takeaway: Community is one of those big buzzwords right now.

article thumbnail

How to Balance AI Magic with Human Expertise

Duct Tape Marketing

The ones that are still, I wouldn't call them thriving, but they're surviving asterisk right now from a content delivery are ones that have experts in the loop at some level, or they have really great processes around building out extraction of information. (20:07): This is predicting this conversation, right? No, it's true.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Speed Up Your Business Growth Through Experimentation

Duct Tape Marketing

[4:52] As a CMO, given the DNA, and all these acronyms of the organization, do you feel a tug to just do more SEO sometimes? [6:38] 11:41] Today, Semrush offers many more solutions other than an SEO tool – what’s been the challenging part of redefining what people view your company as? Kind of die hard SEO community.

SEO 84
article thumbnail

Grow Your Business Faster Through Experimentation

Duct Tape Marketing

[4:52] As a CMO, given the DNA, and all these acronyms of the organization, do you feel a tug to just do more SEO sometimes? [6:38] 11:41] Today, Semrush offers many more solutions other than an SEO tool – what’s been the challenging part of redefining what people view your company as? Kind of diehard SEO community.

SEO 87
article thumbnail

Local Marketing Strategies For Your Small Business

Duct Tape Marketing

Um, a plumber primarily is trying to attract homeowners, you know, to his or her business right. John Jantsch (02:42): In their community generally. Along with other contractors who are looking for ways to, uh, attract homeowners with looking for ways to build their brand and their communities and ultimately grow their businesses.

article thumbnail

How To Connect, Converse, And Convert Through Social Media Listening

Duct Tape Marketing

You can grab the online spotlight and your customer's attention with Semrush from content and SEO to ads and social media. So if I, if we, you know, try those quote posts and we put those out and we label it as, you know, cliche, but we see that we're getting the engagement and the conversation, right. Then we can converse.

article thumbnail

The “Foot-in-the-Door Technique,” or When Longer Forms May Work Better

ConversionXL

Yet digital marketers have only recently recognized that applying this decades-old research to online forms can generate more leads and sales—and upend the conversion optimization best practice of “shorter forms equal more conversions.”. Shorter forms increase conversions, right? Mere-agreement effect. Image source ).