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The Strategy Behind Building A Thriving Online Community For Your Brand

Duct Tape Marketing

The Strategy Behind Building A Thriving Online Community For Your Brand written by John Jantsch read more at Duct Tape Marketing. Jenny has been creating, executing, and reviewing strategies for online communities for more than 10 years. Key Takeaway: Community is one of those big buzzwords right now.

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How To Improve Your Local Marketing Strategy

Duct Tape Marketing

2:07] Let’s talk about the local versus national differences in marketing — are there any significant differences let’s say for a plumber versus say a software company when it comes to digital marketing? [3:57] 12:27] How do we get those reviews from customers that seem to be happy? [15:16] Like this show?

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Local Marketing Strategies For Your Small Business

Duct Tape Marketing

2:07] Let’s talk about the local versus national differences in marketing — are there any significant differences let’s say for a plumber versus say a software company when it comes to digital marketing? [3:57] 12:27] How do we get those reviews from customers that seem to be happy? [15:16] Like this show?

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How to Balance AI Magic with Human Expertise

Duct Tape Marketing

Click on over and give us a review on iTunes, please! So they're giving an attribution to the user interface and the default settings of the software, not the science. So you might've heard they're doing custom GPTs with chat GPT and that software. This is predicting this conversation, right? I love this stuff.

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Talking AI with AI

Reid Hoffman

Recently, we have started to see how quickly this will change different kinds of productivity software, such as the customer service platform Cresta , the productivity platform Coda , or the storytelling tool Tome. Where the AI — in this case you — provide creative, interesting, and elucidating content like I hope we are right now.

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The “Foot-in-the-Door Technique,” or When Longer Forms May Work Better

ConversionXL

Yet digital marketers have only recently recognized that applying this decades-old research to online forms can generate more leads and sales—and upend the conversion optimization best practice of “shorter forms equal more conversions.”. Shorter forms increase conversions, right? Self-perception theory.

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Episode 3: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

I feel like the bar has been raised so much in the last five years in the start up community and I’ve been busy working for a distinctly non-start up company. The other thing to say about that is, and Jason may disagree and Pat may disagree, but I don’t think software today has to be morally neutral. Well I appreciate that.

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