5 Ways Buying Facebook Fans Can Hurt Your Business
Duct Tape Marketing
MARCH 14, 2014
Amazingly, many brands still measure social media success based on ‘counting metrics’, not on more meaningful indicators such as engagement, referrals or share of voice. What kind of metrics should you be interested in, and why should social marketing success never be measured in LIKES alone? Fake Likes Will Mess With Your Metrics.
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