article thumbnail

Why (and how) you should let your customers do the advertising for you

Duct Tape Marketing

It had Windows 95 and could connect to the internet. When I first launched Hatchwise, I was still running an internet company I had started previously, called MyCustomLogo, which relied almost 100% on PPC ads to bring in new sales. I loved that little computer. I was in heaven. It’s okay to reward people.

article thumbnail

Transcript of How to Turn Your Product Idea Into a Business

Duct Tape Marketing

At the same time, technology, even the internet alone, were making it possible for better products than ever to get created from small companies. There are very few products that can’t benefit from the designer, which they’re available at the other side of a few keystrokes on the internet in many cases.

Product 61
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Transcript of Creating a Brand Name That Sticks

Duct Tape Marketing

It’s that thing that people refer to when they have a need. And it turns out Frisbie was a pie company in Connecticut, and what the kids did before Netflix and internet and iPhones, they would take empty pie tins and throw them around the quad. What does a brand name need to do to be successful? It’s two parts.

Naming 46
article thumbnail

Pricing experiments you might not know, but can learn from

conversionxl.com

Marketing professors at Clark University and The University of Connecticut found that consumers perceive sale prices to be a better value when the price is written in a small font rather than a large, bold typeface. In October 2007, the British band Radiohead launched their latest album – In Rainbows – on the Internet.

St. Louis 111
article thumbnail

12 Questions: Meet Pamela Harvey (USA)

crowdSPRING Blog

I have also out of necessity adapted to the influence of the Internet, where horizontal logo alignment seems to rule. Now, lately, it has become entirely possible for me to twist my look, like a pretzel, into a webby Internet style. I joked that the Internet gods were saying they should have picked my design!

article thumbnail

Out of the Crisis #11: Jeremy Howard on the power of masks, health policy, and data science in medicine

Startup Lessons Learned

I was kind of, for the main morning news show, I was kind of the go-to IT guy if they wanted to talk about the latest Internet Explorer security problem, or election hacking or whatever. It was just a literature review basically, looking at 84 references to say like, "Well, what's the evidence around mask wearing? Eric Ries : Yeah.