Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? From a Venn -diagram.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

AUGUST 9, 2016

Go to the Reporting section of our Store Demo account, click on Conversions in the left nav, then Ecommerce, and now Overview. Here's the official definition: A value close to 0 indicates that this channel functioned primarily as the final conversion interaction. It is a complete rethink of ecommerce analysis. The last column.

Analytics 60

Analytics Metrics eCommerce PPC 60

Hearpreneur

DECEMBER 25, 2019

Having been a journalist myself, I’ve experienced first hand the pains of sending lists of links or PDF files to editors – or, to anyone interested in my writing portfolio. Sinordo, Modern CPA Group ! #17- I wanted to have conversations with women that our parents didn’t have with us about life and relationships!

Entrepreneur 130

Entrepreneur Technical Review LLC Software Review 130

Occam's Razor

DECEMBER 12, 2011

Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. So extract the # of conversions, import into Excel, add a column for Cost, do the math, sing or weep (based on what the data says!:)). As a small business I recommend… Macro Conversion Rate.

Metrics 151

Metrics Web Analytics CPA 151