YoungUpstarts
MAY 7, 2020
How can businesses take the right steps to ride out volatility and rebalance portfolios? Rebalancing is one tactic that is important to do to maintain your investment strategy, but there may be other things you can do, such as tax-loss harvesting, accelerating your retirement contributions or making Roth conversions.
The Equity Kicker
MAY 3, 2018
Calculating an accurate CPA by channel is a good example of something that sounds simple, but is notoriously difficult in practice. The problem is that they forget quickly, particularly when the team grows and the people managing to the proxy weren’t there when the conversation about it being a proxy was had in the first place.
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Occam's Razor
AUGUST 12, 2013
MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? From a Venn -diagram. It is sweet.
Occam's Razor
MARCH 30, 2017
You set your desired outcomes (target CPA, ROAS, enhanced CPC) and let intelligence help you get to your goals – sans human micro fidgeting! A 30 point increase in conversion rate. I'm thinking of how to give them a portfolio of skills, rather than just be happy they are an engineer or a teacher or a plumber.).
Austin Startup
AUGUST 30, 2019
Joining Schwartzfarb on the panel will be Kurt Rathmann, CPA (CEO of Scalefactor), Rob Taylor (CEO of Convey) and Monica Landers (CEO of Storyfit). When I asked David Cohen, Co-CEO of Techstars, for some advice on writing the book he suggested a collaboration utilizing the experience of the 1900 companies in the program’s global portfolio?—?we
Occam's Razor
AUGUST 9, 2016
Go to the Reporting section of our Store Demo account, click on Conversions in the left nav, then Ecommerce, and now Overview. Here's the official definition: A value close to 0 indicates that this channel functioned primarily as the final conversion interaction. It is a complete rethink of ecommerce analysis. The last column.
Hearpreneur
DECEMBER 25, 2019
Having been a journalist myself, I’ve experienced first hand the pains of sending lists of links or PDF files to editors – or, to anyone interested in my writing portfolio. Sinordo, Modern CPA Group ! #17- I wanted to have conversations with women that our parents didn’t have with us about life and relationships!
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