ConversionXL
AUGUST 5, 2013
Want to know how to deal a serious blow to your landing page conversions? In other words, one of the best ways to improve landing page conversions is to maintain scent: make pre-click and post-click message + look & feel match. While people are browsing your site, they’re having a silent conversation in their mind.
Occam's Razor
AUGUST 12, 2013
MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? Hurray, hurray! •
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ConversionXL
FEBRUARY 26, 2020
And it’s impossible to credit a conversion to the correct source without first knowing how a visitor got to a website. In other words, the foundation of conversion attribution is traffic attribution. Why conversion attribution starts with traffic attribution. Why conversion attribution starts with traffic attribution.
Aymeric Gaurat-Apelli
JUNE 9, 2010
It means you actually get much lower conversion on your ad but the cost of running under Facebook Ads are also smaller. Sometimes, a green button with a call to action works better, sometimes a good looking woman is more effective. On Google, people are searching for a specific term and you bid to appear on the search result page.
Occam's Razor
AUGUST 9, 2016
Go to the Reporting section of our Store Demo account, click on Conversions in the left nav, then Ecommerce, and now Overview. Here's the official definition: A value close to 0 indicates that this channel functioned primarily as the final conversion interaction. It is a complete rethink of ecommerce analysis. The last column.
Aymeric Gaurat-Apelli
JUNE 9, 2010
It means you actually get much lower conversion on your ad but the cost of running under Facebook Ads are also smaller. Sometimes, a green button with a call to action works better, sometimes a good looking woman is more effective. On Google, people are searching for a specific term and you bid to appear on the search result page.
Occam's Razor
JULY 26, 2010
Don't focus just on the quote (the part the site does), include the final conversion to a paying customer (even if that data is offline). Here's what you are focusing on (and it is good): All my experience in these things suggests that it is dangerous to think that the Conversions column is representative of the final outcome.
Expert insights. Personalized for you.
111 
Let's personalize your content