Conversion Customer Development Product Development Retention 
YoungUpstarts
SEPTEMBER 12, 2012
by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “ The old paradigm works like this: Your company produces goods and services that help customers get a job done. In return, the customers pay you money. Why would customers make such an effort?
ConversionXL
FEBRUARY 9, 2016
They need products that are really working in the market. This means users love it, that there’s lots of retention and engagement, even at small numbers. And it’s a combined product management and technical function, to boost an already positive growth curve into something even bigger.”
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YoungUpstarts
OCTOBER 10, 2012
Talented product developers. Consider the superb results companies are getting from this new way of thinking about customers: - Customer salespeople achieved, in effect, 80 percent close rates for Salesforce.com , which was key in growing their business in the face of much bigger, better-funded competitors. -
ConversionXL
JULY 3, 2014
Fueled by data driven research that map out the who behind the buying decisions of your products or services, customer personas can help inform everything from more effective copy to product development. The Case For Building Customer Personas Out Of Data-Driven Research. New versus repeat customers.
Startup Lessons Learned
JUNE 22, 2009
Each has its own iterative process: customer development and agile development respectively. Some startups fail because the founders cant have this conversation - they either blow up when they try, or they fail to change because they are afraid of conflict. And how do you pick a new direction? Both are lethal outcomes.
Startup Lessons Learned
APRIL 14, 2009
Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.
Startup Lessons Learned
JULY 3, 2009
Use some customer development to find out. The power of A/B testing is so under-exploited in product development, that Im trying new ways to explain its benefits. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Ive been there: is it me or my cofounder thats crazy?
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