The Startup Magazine

DECEMBER 15, 2021

Generating leads used to be a taxing and time-intensive activity, yet one which was essential for building B2B relationships that paid dividends in the long run. Today, B2B lead generation tools are available to take advantage of platforms like LinkedIn which are geared towards bringing business people together.

Lead Generation 157

Lead Generation B2B Dividend Analytics 157

Startup Professionals Musings

FEBRUARY 24, 2017

Be targeted in marketing and lead generation. Raise the conversion rate with effective follow-up. It pays big dividends to make realistic promises and over-deliver the first time, and then follow-up to check for follow-on opportunities every three months. Don’t forget seminars and events.

Differentiation 141

Differentiation SBA Social Media Dividend 141

Agile VC

APRIL 17, 2011

How They Make Money: Majority of Kayak’s revenue actually comes from advertising on their site (55%), not lead generation or referral fees to travel suppliers as you might think (more on this below). Led by General Catalyst with participation by co-founders Steve Hafner & Paul English. Series A-1 Preferred.

Pre-Money Valuation 113

Pre-Money Valuation Liquidation Preference Dividend Common Stock 113

Duct Tape Marketing

SEPTEMBER 18, 2014

Ensuring that your company actively seeks both referrals and reviews will most certainly pay dividends. Entrepreneur Lead Conversion Lead Generation Referral Marketing Small Business Jason Keeler' Ask And You Shall Receive. As is often the case, some things can be acquired simply by asking.

Kansas 74

Kansas Dividend Lead Generation SEO 74

ConversionXL

MAY 27, 2022

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. Cognism saw this growth by ditching the linear funnel and delivering value upfront, replacing a traditional strategy that brought them low- or no-intent leads. Like SEO, demand generation is a long game.

Demand 124

Demand B2B Distribution Channel 124

Duct Tape Marketing

FEBRUARY 2, 2016

The good news is that if you create truly useful content, you can start to use it in your lead capture and lead conversion efforts even as you begin to impact organic traffic numbers. Your value proposition is getting easier to explain, and your content efforts are starting to pay dividends. Conversion SEO.

SEO 28

SEO Dividend Channel Conversion 28

ConversionXL

JULY 6, 2021

Looking professional doesn’t matter if your ad doesn’t reach your target audience and drive conversions. Also, consider the benchmark conversion rate. A high CPC followed by a conversion rate of ~10% may not make your business its money back on a campaign. Low CTR and conversions make these the least suitable LinkedIn ads.

Campaign 129

Campaign Audience Advertising Conversion 129