ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means. Table of contents What is ecommerce customer acquisition cost? customer retention ).

Acquisition 22

Acquisition eCommerce Cost Customer 22

ConversionXL

OCTOBER 13, 2015

How does retention differ among different acquisition channels? Customers that converted in the last year that had a sales cycle of less than x weeks. In sequential testing , you simply change things on your site and note how your conversion rate changes over time. How did that effect their average order value?

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

MAY 19, 2016

Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. The biggest shortcoming being that it considers the sales cycle to be a linear process where a customer passes sequentially through sales steps and where he/she is the only one involved in the decision making process.

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

MAY 8, 2019

Ecommerce marketing often focuses on the bottom of the funnel—remarketing ads for abandoned carts, time-limited email discounts, etc. Yet the average ecommerce conversion rate is between 1 and 3%. The overwhelming majority of ecommerce site visitors are non-purchasers. Content marketing and the “know, like, trust” model.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

NOVEMBER 13, 2019

Client retention hinges on relationships—and the people who maintain them. This one guy, let’s call him Lars, was an ecommerce manager at a small sports store. We got a great reference, so the sales cycle was extremely short, maybe one call and one email. The familiar name of an agency CEO is a proxy for trust.

SEO 110

SEO Hiring PPC Leadership 110

ConversionXL

NOVEMBER 13, 2019

Client retention hinges on relationships—and the people who maintain them. This one guy, let’s call him Lars, was an ecommerce manager at a small sports store. We got a great reference, so the sales cycle was extremely short, maybe one call and one email. The familiar name of an agency CEO is a proxy for trust.

SEO 49

SEO Hiring PPC Leadership 49