Brandanew

DECEMBER 21, 2015

ECommerce sales during Christmas tend to see a big surge as customers prefer the quietness of at home shopping compared to the hassles of finding parking and a store full of people. To make sure you aren’t losing out on valuable sales, advanced planning and a good strategy is vital. You’ve got this! Start here.

eCommerce 100

eCommerce Sales Social Media Campaign 100

ConversionXL

OCTOBER 13, 2015

Customers that converted in the last year that had a sales cycle of less than x weeks. In sequential testing , you simply change things on your site and note how your conversion rate changes over time. Let’s look at an example from an eCommerce company and what cohorts are valuable to them. Acquisition Efficiency.

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

MAY 30, 2017

The conversion funnel is the most important part of every e-Commerce website. The visitor initiates his journey through the conversion funnel, but he never completes it. The visitor initiates his journey through the conversion funnel, but he never completes it. This is what’s known as a dropout or cart abandonment.

Analytics 126

Analytics Conversion eCommerce Technical Review 126

ConversionXL

JUNE 14, 2021

Use these conversations to understand the needs and desires your customers are struggling to fulfil. When inviting them to a conversation, tell them you want to hear both the good and the bad. We’re open to feedback no matter how negative it is, and I can promise you this is not a sales call in disguise. Segment your customers.

Software Review 158

Software Review Audience Differentiation Framework 158

Hippoland

SEPTEMBER 28, 2018

Here’s my take on B2B – if you look at the US ecosystem, most of the high flying B2B companies got to their level of growth because of fast sales cycles. These fast sales cycles tend to come from selling to other startups. And that sales cycle can be long. And this is a tough balance.

Asia 48

Asia Indonesia B2B Singapore 48

Hippoland

SEPTEMBER 28, 2018

Here’s my take on B2B – if you look at the US ecosystem, most of the high flying B2B companies got to their level of growth because of fast sales cycles. These fast sales cycles tend to come from selling to other startups. And that sales cycle can be long. And this is a tough balance.

Asia 48

Asia Indonesia B2B Singapore 48

Duct Tape Marketing

MARCH 23, 2017

Hard Conversions vs. Soft Conversions. However, these “hard conversions” are typically the toughest sell—literally—to achieve, at least initially. While conversion (i.e., a lead or sale) is the eventual goal, the runners up are “soft conversions”, like the following: 1. Generate New Email Subscribers.

Sales 50

Sales eCommerce Campaign Audience 50

ConversionXL

NOVEMBER 5, 2020

My agency wouldn’t have expanded beyond digital PR if it weren’t for early client conversations. I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Listening to conversations among your peers is one of the fastest ways to find changes in the way they work. Image source ).

PR 120

PR B2B Lean Audience 120

ConversionXL

MAY 19, 2016

Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. The biggest shortcoming being that it considers the sales cycle to be a linear process where a customer passes sequentially through sales steps and where he/she is the only one involved in the decision making process.

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

DECEMBER 8, 2015

One of the testing strategies is experimenting with the path people take towards their final conversion/purchase. How User Flow Affects Conversions. A major factor affecting your conversions is user flow. It’s also called user journey or conversion path. Split-path testing is one way of optimizing your conversion path.

Conversion 48

Conversion Analytics Matching Cost 48

ConversionXL

MAY 8, 2019

Ecommerce marketing often focuses on the bottom of the funnel—remarketing ads for abandoned carts, time-limited email discounts, etc. Yet the average ecommerce conversion rate is between 1 and 3%. The overwhelming majority of ecommerce site visitors are non-purchasers. Content marketing and the “know, like, trust” model.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

APRIL 12, 2017

Conversion rate is a ratio and ratios are a huge problem. We don’t know how the systems we use calculate conversion rate. E.g. current traffic, conversion to product pages, % that view images, current conversion rate, current conversion rate for image viewers. Changing the conversation. 10K / 1M = 1%.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

NOVEMBER 13, 2019

This one guy, let’s call him Lars, was an ecommerce manager at a small sports store. We got a great reference, so the sales cycle was extremely short, maybe one call and one email. So we created a range of services, ranging from free webinars and blog posts to consulting services costing millions.

SEO 110

SEO Hiring PPC Leadership 110

ConversionXL

NOVEMBER 13, 2019

This one guy, let’s call him Lars, was an ecommerce manager at a small sports store. We got a great reference, so the sales cycle was extremely short, maybe one call and one email. So we created a range of services, ranging from free webinars and blog posts to consulting services costing millions.

SEO 49

SEO Hiring PPC Leadership 49

ConversionXL

JANUARY 23, 2013

The conversational style of the copy makes you feel that “they get you”, it’s like reading a letter from your friend. They are used everywhere: on landing pages, product pages, general design in the hope that they will boost conversions numbers etc. Testimonials boost conversions. The power of storytelling.

Stock 105

Stock Software Review New York Sales 105