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What is Structured Data & Schema for Websites & SEO?

Duct Tape Marketing

In fact, I often hear many experienced web designers and SEO specialists that either don’t use schema or have difficulty implementing this newer type of SEO website code – and this is understandable once you start browsing through the thousands of pages at Schema.org. In other words, Schema represents the building blocks of Structured Data.

SEO 28
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3 Things To Do Before Creating An Online Form

YoungUpstarts

2015 is a renaissance of sorts for do-it-yourselfers, with web forms right in the thick of it. It’s crucial to understand the essentials of form building before you go out plastering the web with your new, information-collecting creations.You might not think it, but a lot can go wrong with a simple online form.

Chad 100
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Transcript of Why Reviews Matter to Your Business

Duct Tape Marketing

Aaron Weiche: We definitely see a very strong signal from the biggest window into the web through Google, that reputation really matters, and they are bringing it to the conversation right in that search result, very high, and very visible for a user to interact with.

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Case Study: SlideShare goes freemium

Startup Lessons Learned

“We don’t give you all this Pro plan information right away when you join SlideShare. ’&# They removed the core plan, and conversions went up. “We don’t give you all this Pro plan information right away when you join SlideShare. The Lean Startup Intensive is tomorrow at Web 2.0.

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How to Come Up with More Winning Tests Using Data

ConversionXL

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. This comes down to the most important thing about conversion optimization – the discovery of matters. This is not where the difficulty lies.

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Landing Page Best Practices: Remove Distractions, Be Bold & Tell a Story

ConversionXL

In case you don’t have time to watch the full 39:00 minute video, I’ve included the main takeaways as well as included links to helpful landing page best practice content from here & around the web. Remove items that are unnecessary to conversion. ” gives a more conversational flow to the entire funnel.