Duct Tape Marketing

JUNE 8, 2017

How to Increase PPC CTR with These Quick Tips written by Guest Post read more at Duct Tape Marketing. Being a digital marketer, you keep hearing about CTR and also know that it holds utmost importance in digital marketing especially when it comes to PPC. Basically, there are a lot of reasons for you work on improving your PPC CTR.

PPC 54

PPC Matching Search Conversion 54

ConversionXL

NOVEMBER 17, 2015

More traffic means more conversions. More conversions mean more data. from Black Friday through to Christmas) rolls around, online revenue for retailers spikes. In fact, they pull in 50-100% more revenue compared to shopping days throughout the rest of the year, according to RJMetrics. Product names / descriptions.

Technical Review 48

Technical Review eCommerce Conversion Mobile 48

Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. No keyword-level conversion analysis. How is this in Google's interest?

Search 154

Search SEO Analytics Engineer 154

Software By Rob

JANUARY 12, 2010

By now we’ve discussed the fact that you should first plug your funnel , then improve conversion rates , then work on sending as much traffic as possible to your website. But we haven’t talked about how big of a role traffic quality plays in determining your conversion rate. This is because the quality is so much better.

Software Review 55

Software Review Marketing Startup PPC 55

ConversionXL

JULY 29, 2020

The lion’s share of clicks—and revenue—goes to those who show up near the top. Consider the difference between All-Clad’s product pages and product listings on Amazon: It’s easy to see some of the keywords added to Amazon titles and how those might target user searches: “non-stick,” “dishwasher safe,” “hard anodized.”.

SEO 113

SEO PPC Algorithm Software Review 113

Occam's Razor

JULY 22, 2013

micro-conversion). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6 The company obsesses about conversion rate.

Framework 163

Framework Marketing Metrics Audience 163