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How a Buyer (or User) Persona Can Improve Your Business

Up and Running

This article is part of our Business Startup Guide , a curated list of our articles that will get you up and running in no time! Here’s the simple truth of business: Without customers to buy your products, you’re not going to make any money. In this article, I’ll cover: What a persona is and how a business can use one.

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The Breakthrough Presentation that Stole the Upfront Summit

Both Sides of the Table

In a world in which influencers are tired of people trolled on social platforms and everyday users are tired of superficial social promotion, he is built a video application in which real people can have asynchronous conversations that matter and are curated to avoid trolls. eat your heart out. Next up for Cham?

Cofounder 206
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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

They create, curate, and share content on a regular basis, and, most important of all, are usually very receptive to guest contributions or sponsorship—providing an opportunity to get your business in front of thousands of extremely relevant eyeballs. These old-school websites are a goldmine of potential customers.

B2B 133
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Can Subscription Billing Programs Save Retail Stores?

YoungUpstarts

Big names getting onboard. Walmart , ever known for its low prices, markets a $5 beauty box that comes quarterly and includes a smattering of name-brand essentials, including eyeliner and hairspray. This popular model could also prove valuable for retail chains and stores looking to stave off Amazon and generate new revenue streams.

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The Ultimate Inventor’s Guide to Inventing Things

Up and Running

If you do have competition, pay special attention to your product name, price range, materials used, what the product claims to do, packaging, and who the manufacturer is. A great way to find potential licensees is to look for products similar to yours and then to look for the name of the manufacturer.

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Start Up Your Culture, Series A, B And C

YoungUpstarts

One of your most important roles as a business owner is defining and curating the culture of your organization. A good culture ensures a strong connection between your product, purpose, people and work environment to support your long-term strategy. by Harold Hardaway and Shannon Hernandez, Co-Founders of Cardigan Communications Group.

Cofounder 113
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What The Rails Security Issue Means For Your Startup

www.kalzumeus.com

We need whomever is responsible for product development and/or ops to, effectively, carry a pager for drop-everything-and-do-it-now resolution of security issues, just like we’d do for e.g. the server has fallen over or “our building is, physically, on fire.” I keep a list of my best work curated. Recent Posts.

Security 101