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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way. Heres the catch.

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Turns out, there was aboslutely no demand whatsoever for that particular product.

Demand 167
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China Startups – The Gold Rush and Fire Extinguishers (Part 5 of 5)

Steve Blank

I just spent a few weeks in Japan and China on a book tour for the Japanese and Chinese versions of the Startup Owners Manual. For the last few years, there really hasn’t been a demand to innovate on top of the ecosystem that’s been built. Filed under: China , Customer Development , Technology , Venture Capital.

China 323
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How to Stop Playing “Target Market Roulette”: A new addition to the Lean toolset

Steve Blank

Lean Methodology consists of three tools designed for entrepreneurs building new ventures: The Business Model Canvas – to write down all the hypotheses about a new business; Customer Development – a process for testing those hypotheses outside the building; Agile Engineering – to rapidly build minimal viable products to test product/market fit.

Lean 333
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China Startups – The Gold Rush and Fire Extinguishers (Part 5 of 5)

Steve Blank

I just spent a few weeks in Japan and China on a book tour for the Japanese and Chinese versions of the Startup Owners Manual. For the last few years, there really hasn’t been a demand to innovate on top of the ecosystem that’s been built. Filed under: China , Customer Development , Technology , Venture Capital.

China 215
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Lessons Learned: Stevey's Blog Rants: Good Agile, Bad Agile

Startup Lessons Learned

They take things like unit testing, design documents and code reviews more seriously than any other company Ive even heard about. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? What is customer development? Using AdWords to assess demand for your new online.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

For eBay, this is caused by the incredible network effects of their business (so-called demand-side increasing returns and supply-side increasing returns). For Neopets, its simply a side-effect of their game-like product design. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?