Customer Development Early Stage Hiring Vertical 
Steve Blank
SEPTEMBER 7, 2009
This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities.
Steve Blank
MAY 28, 2009
Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. Steve,&# he said, “you’re missing the most interesting part of vertical markets.
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David Teten
APRIL 1, 2021
Similarly, customer introductions are invaluable in the early days, but become less valuable once a company has a fully-formed go to market function.”. A well-organized library of best practices for founders in your vertical, which you can share as appropriate. Organize events in your vertical. AskAnything.VC
Steve Blank
JUNE 25, 2009
The answer depends on your answer to two questions: which step in the Customer Development process are you on? Customer Development and Selling Strategy If you’ve just started your company you are in customer discovery. Hiring a VP of Sales in customer discovery typically sets a startup back.
David Teten
SEPTEMBER 23, 2017
In venture capital in particular, early-stage companies are often operating in frontier industries, where the rules are unpredictable and conventional analytic frameworks may be misleading. The Pocket Negotiator is very early-stage attempt to aid in the negotiating process itself. . Accompany focuses on this use case.
Steve Blank
OCTOBER 5, 2009
Supercomputers get Personal Back in Sunnyvale my friend had not only been hired but had convinced the team that we should be building hardware – making a new class of computers not a software application. We’re building a supercomputer.” We told Andy we’d talk further when he got back from Europe.
Steve Blank
MAY 22, 2009
If your don’t have enough employees on the payroll, hire relatives, friends, or part-timers and train them. When I was at Intel, we hired the Hill Group to come in a train the entire team of sales and marketing people who were slated to staff any trade show booth throughout the year. You’ll never have to do it again.)
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