Customer Development Entrepreneur Product Seminar 
Steve Blank
APRIL 9, 2009
The other departments in marketing gave the same answers; the product-marketing department said their job was to write data sheets. To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires.
Steve Blank
AUGUST 27, 2009
This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.
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Both Sides of the Table
JUNE 13, 2013
Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. I did have the wherewithal to visit potential customers and try to understand the pain points that I thought could be solved with our solution. Invariably your first efforts at product won’t quite hit the mark – and this is OK.
Steve Blank
APRIL 30, 2009
Customers went into the store either looking for the SuperMac product by name (if our demand creation activities had been effective) or went in unsure of which brand of board to buy. And the product that “talked to me&# , the loudest and most seductively, was the one that went home with me.
Steve Blank
JUNE 18, 2009
But entrepreneurs can be great spouses and parents. Out of Stanford Business School she went to work for Apple as an evangelist and then joined Ansa Software , the developer of Paradox, a Mac-database. Product Launch Our first daughter was born about four months after I started at SuperMac. My wife knew a bit about startups.
ConversionXL
SEPTEMBER 24, 2012
I basically made the conclusion that my natural talent set says I should be an expert at something, and I should be an entrepreneur. I made a conscious decision to become the best in the world at something, specifically becoming the master of knowing what it takes to get products in the hands of customers. ( So now what?
Steve Blank
MAY 21, 2009
Have a loud product demo; give away pieces of candy; hire a masseuse and offer free back rubs. Look for locations near entrances, food concessions, rest rooms, seminar rooms, or close to major exhibitors. But it has to come with one of your people to talk about the product. Leading or speaking at any?
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