Steve Blank
APRIL 9, 2009
To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),
Steve Blank
APRIL 30, 2009
He had teamed up with a former product manager at P&G to deliver seminars on just this subject. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) But the rest; sales, marketing, bus dev is actually customer development that the founder needs to understand.
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Both Sides of the Table
JUNE 13, 2013
Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. I did have the wherewithal to visit potential customers and try to understand the pain points that I thought could be solved with our solution. This article originally appeared on Inc.com. So there you have it.
Steve Blank
MAY 21, 2009
Look for locations near entrances, food concessions, rest rooms, seminar rooms, or close to major exhibitors. Tradeshow Seminars Almost all tradeshows have conferences and seminar sessions; is your company keynoting any? Be sure to look at a floor plan before you choose your site. Leading or speaking at any?
Steve Blank
AUGUST 27, 2009
This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.
Startup Lessons Learned
OCTOBER 6, 2009
My Stanford Entrepreneurial Thought Leader Seminar courtesy of Stanford Ecorner (audio podcast only for now, video coming soon): if youd like to follow along with slides, they are here: 2009 09 29 The Lean Startup At Stanford Entrepreneurial Thought Leader Seminar View more presentations from Eric Ries. April 23, 2010 in San Francisco.
Steve Blank
AUGUST 1, 2016
Fourth , would the same Lean Startup methodology (business model design, customer development and agile engineering) used in the Lean LaunchPad and NSF I-Corps class work here? We’re offering a 2½ day seminar for educators who want to offer either class. Result: Hell yes. 7 universities have signed up to teach it.
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