Customer Development SEO Viral Web 
Startup Lessons Learned
SEPTEMBER 22, 2008
I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.
crowdSPRING Blog
NOVEMBER 2, 2012
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Startup Lessons Learned
NOVEMBER 7, 2008
If you cant find any , maybe that means you havent figured out who your customer is yet. And if you dont know who your customer is, perhaps some customer development is in order? Labels: customer development , search engine marketing 13comments: Jim Lindstrom said. Eric -- This is a pretty interesting idea.
Startup Lessons Learned
SEPTEMBER 18, 2008
On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. Not many customers ever browse the app directory or search for specific apps - they dont have to, they find out about apps by being invited by a friend.
Startup Lessons Learned
SEPTEMBER 12, 2008
vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Expo SF (May. .
Startup Lessons Learned
APRIL 7, 2010
Instead, we try to accelerate with respect to validated learning about customers. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. Or should you focus on user engagement or virality? and for which customer?
Startup Lessons Learned
MARCH 13, 2009
Do some Customer Development instead. If the product needs to be tweaked just a little bit in order to convert users into customers, you want to figure that out before the launch. If the viral coefficient is 0.9, And if your product doesnt retain customers, whats the point of driving a bunch of them to use it?
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