Customer Design Dividend Product Development 
Startup Lessons Learned
MARCH 25, 2010
(for Harvard Business Review) Over at Harvard Business Review, Ive been building up a series designed to introduce the Lean Startup methodology to a business-focused audience. This is the first post that moves into making specific process recommendations for product development. Hence, cutting corners often paid huge dividends.
ConversionXL
MAY 1, 2017
Often, erosion of customer loyalty has been going on for years but the company has failed to perceive it—until it’s too late. Past Product: Lackluster Marketing Causes Growth Stalls, Too. These pitfalls are not limited to product development. Competitor Innovation and Market Disruption. Swimming with Sharks.
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Startup Lessons Learned
SEPTEMBER 15, 2008
In my experience, the majority of changes we made to products have no effect at all on customer behavior. Thats when this approach can pay huge dividends. The report is set up to show you what happened to customers who registered in that period (a so-called cohort analysis ). First of all, why split-test?
Startup Lessons Learned
FEBRUARY 20, 2009
Lessons Learned by Eric Ries Friday, February 20, 2009 Work in small batches Software should be designed, written, and deployed in small batches. Similar results apply in product management, design, testing, and even operations. Take the example of a design team prepping mock-ups for their development team.
YoungUpstarts
JULY 7, 2017
Does this expense drive customer satisfaction? For example, it’s not surprising that when store shelves are flooded with new products launched in pursuit of incremental market share and sales, supply chain suffers. Does this expense build relationships (instead of transactions) with customers? Fish where there are fish.
ConversionXL
MAY 27, 2022
This value-based model bringing all the right customers to their yard is called demand generation. But when executed right, it pays dividends. In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy.
Startup Lessons Learned
OCTOBER 19, 2009
Unfortunately, after months or even years of development, many companies discover that customers arent willing to buy their new wares. Thats why some entrepreneurs are trying another approach to product launches: marketing a product online before spending much on research and development or inventory.
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