Startup Lessons Learned
MAY 20, 2011
The next couple of days are going to be amazing, as the Lean Startup community converges on San Francisco. Welcome to our fair city. As a reminder, the first 200 people to show up will get one of the very first copies of the Lean Startup Book , a pre-publication printed galley. If you haven't registered yet, please do.
Duct Tape Marketing
FEBRUARY 20, 2014
Not Knowing Your Cost Of Customer Acquisition. Knowing how much it costs to acquire a customer is debatably the most important variable in an investor’s equation. Here’s a simple example, if you know how much it costs to acquire 100 customers…. than investors can use this equation: Cost of getting 100 customers = X.
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Duct Tape Marketing
JUNE 11, 2019
They start thinking that they know their customers better than the customers know themselves. Diana Kander: And what happens is you quickly lose touch with your customers and start becoming irrelevant. And I later leaned that they actually didn’t want the answer. I felt like I had to tell them what to do.
Duct Tape Marketing
AUGUST 21, 2019
John Jantsch: You also have the distinction of being one of those very few Kansas City guests that I end up having on the show, so I always love that. Today’s consumer and today’s employee, all things being equal, leans to purpose or values-driven brands. John Jantsch: Jeff, thanks for joining me.
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