Customer PPC SEM Widget 
Startup Professionals Musings
MARCH 23, 2013
Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. If you sell widgets, and a user is searching for widgets, your ad will appear on the first page of search results for widgets. PPC is sometimes called “buying your way into search results.”
Startup Professionals Musings
OCTOBER 3, 2010
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). If you sell widgets, and a user is searching for widgets, your ad will appear on the same page as the search results for widgets.
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ConversionXL
FEBRUARY 3, 2022
When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. WordStream confirmed that seven days was plenty of trial time, and they didn’t need to waste resources chasing customers down a longer funnel. The results?
ConversionXL
DECEMBER 13, 2022
For qualitative research , use things like: On-site surveys ; Customer surveys; Customer interviews and focus groups. This is where you’ve found a page, widget, or process that’s not working well but doesn’t reveal a clear solution. Maybe your funding depends on that stream of customers. Instrument. Hypothesize.
ConversionXL
DECEMBER 2, 2015
Customer surveys. Customer interviews and focus groups. This is where you’ve found a page, widget or process that’s just not working well but we don’t see a clear single solution.). PPC/SEM campaign. For qualitative research , use things like: On-site surveys. Finally there’s user testing. Instrument.
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