ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. WordStream confirmed that seven days was plenty of trial time, and they didn’t need to waste resources chasing customers down a longer funnel. The results?

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

DECEMBER 13, 2022

For qualitative research , use things like: On-site surveys ; Customer surveys; Customer interviews and focus groups. This is where you’ve found a page, widget, or process that’s not working well but doesn’t reveal a clear solution. Maybe your funding depends on that stream of customers. Instrument. Hypothesize.

Analytics 127

Analytics Technical Review Software Review Framework 127

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. If we are in customer service, all we care about is trying to answer the phones quickly. Don't jump. All fair and good.

Framework 163

Framework Marketing Metrics Audience 163

The Startup Magazine

MARCH 28, 2021

Website activity is estimated in visits, also known as “sessions,” which is a popular way to assess an online business’s ability to draw customers. The number of users who make a purchase shows how effective the page is at enticing customers. Image by WikiImages from Pixabay. Ways to Increase Traffic.

SEO 175

SEO Social Media Search Campaign 175

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Humans love them.

Analytics 145

Analytics Metrics API Web 145

ConversionXL

MAY 29, 2013

But now that it’s getting more and more difficult to make money via AdWords and other PPC channels, boosting conversion rates on your landing pages is more important than ever. Social media sharing widget? Create a proper landing page for PPC traffic. . #18 18 You don’t follow the customer thought sequence.

PPC 132

PPC Mobile Conversion Stock 132

Duct Tape Marketing

SEPTEMBER 27, 2012

One of the biggest reasons for a high bounce rate (and a poor PPC quality score for PPC) is that people lose the information scent when they arrive at your page, thinking they are in the wrong place. Then show the widgets when the count is high enough and switch back to a form. The back button. Then your competition.

Conversion 68

Conversion PPC Widget Social Media 68

ConversionXL

DECEMBER 2, 2015

Customer surveys. Customer interviews and focus groups. This is where you’ve found a page, widget or process that’s just not working well but we don’t see a clear single solution.). PPC/SEM campaign. For qualitative research , use things like: On-site surveys. Finally there’s user testing. Instrument. Hypothesize.

Technical Review 48

Technical Review Analytics Framework Software Review 48

sharkseo.com

NOVEMBER 29, 2010

If your new product can rank for terms that potential customers are searching for, it can allow you to turn your startup into a success and can send you traffic that you may not be able to justify using AdWords for. You can check which search terms have the highest number of searches by using Google’s AdWords keyword tool.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

Occam's Razor

JANUARY 7, 2014

12: Almost all reporting is off custom reports. #11: An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." 12: Almost all reporting is off custom reports. Force your analytics team to create custom reports. Creating custom reports is hard work. " Kisses.

Analytics 140

Analytics Web Metrics DC 140

unbounce.com

DECEMBER 11, 2012

Do you provide examples of previous customers using or complimenting your product/service? Are you creating a separate landing page for each inbound source (email, social, PPC) and see which gets you the most conversions. Are you seeking feedback from your customer to help develop a hypothesis for your next test? Custom URLs.

PPC 94

PPC Social Media Conversion Elevator Pitch 94