Accountability, Frugality Driving Pay For Performance Trend In PR
YoungUpstarts
JULY 16, 2012
More and more PR firms are moving away from the traditional retainer-plus-billable-hours fee structure to “pay for performance.”. But we aim for quality because that’s what gives us repeat customers and referrals.”. At the very least, a PR professional that lives by this model signals their confidence in bringing you material value.’’.
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