Steve Blank
MARCH 15, 2017
We’d managed to secure another infusion of cash, but it wasn’t going to last long. When I asked our trade show manager, she looked surprised and said, “Steve, don’t you know that my job is to take our booth to trade shows and set it up?” What I was hearing was a failure of management. Drive that demand into our sales channels.
Steve Blank
APRIL 9, 2009
When I asked our trade show manager she looked at me like I was the house idiot and said, “Steve, don’t you know that my job is to set up our trade show booth?” The other departments in marketing gave the same answers; the product-marketing department said their job was to write data sheets. This is a big idea.
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YoungUpstarts
OCTOBER 30, 2019
Prior to establishing his firm, Rob spent more than two decades holding a variety of leadership positions in the financial services industry, working in securities, asset management, equities, capital markets, and mutual funds. He talks about why and how new products are crucial to the success of every company.
Startup Professionals Musings
JANUARY 7, 2014
It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Company and product naming may also seem simple, but should be a key early effort, because mistakes can be very costly. Let your accountants manage the expenses. It’s not that hard to change later to a C-Corp.
Startup Professionals Musings
NOVEMBER 28, 2012
It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Company and product naming may also seem simple, but should be a key early effort, because mistakes can be very costly. Let your accountants manage the expenses. It’s not that hard to change later to a C-Corp.
Gust
DECEMBER 29, 2013
It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Company and product naming may also seem simple, but should be a key early effort, because mistakes can be very costly. Let your accountants manage the expenses. It’s not that hard to change later to a C-Corp.
Up and Running
MARCH 1, 2016
The trick then is figuring out what your exact solution is, and whether or not there will be demand for it on a scale beyond just yourself, or whether or not you’ll be able to compete, if you’re entering an already-flooded market, like the shampoo market. Here’s an example of a great sell sheet for a product called Well Well Wow!
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