LinkedIn Video Ads: Relevance, Specs, and Use Cases
ConversionXL
MARCH 6, 2019
On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. Facebook, Twitter, and Snapchat have thus far dominated the market in video ad spend on social media. Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline.
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