Duct Tape Marketing

NOVEMBER 17, 2022

Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Key Takeaway: A major challenge many businesses face is trying to find ways to differentiate and scale. And the length of the sales cycle, especially with the assisted living, has increased their sales cycle by about 36%.

Differentiation 74

Differentiation Sales Cycle Audio Networking 74

ConversionXL

NOVEMBER 23, 2022

The most important factor for differentiation in CXL Live is its unique format. It’s like they thought about the attendees and what they need and then designed a format focused on them. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

MAY 1, 2019

Client education is central to marketing messaging, too, especially for sellers with long sales cycles. Focus offline conversations on high-value points of differentiation. Using someone’s preferred learning style increases knowledge retention. Prospects spend a limited amount of time on your site.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

MAY 8, 2019

Further, you’ll never develop a brand that differentiates your products—your site will be just one more faceless ecommerce seller. The non-profit StoryCorps provides an interview framework (designed for students but nonetheless an excellent introduction), and there are plenty of articles on journalistic interview tips. Flat Tummy Co.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

MAY 27, 2022

More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Plus, 60% prefer not to interact with sales reps at all. To fuel your pipeline and shorten the sales cycle , you have to create demand naturally. Sales are less likely to be forced with outbound methods.

Demand 115

Demand Affiliate Audience Leadership 115