Design Leadership Product Development Vertical 
Steve Blank
MAY 28, 2009
Steve,&# he said, “you’re missing the most interesting part of vertical markets. But then, because there might be entrenched competitors and your concept is radically new, you still need to invest in the customer development process to learn how to get design wins from companies who may be happy with their existing vendors.
Steve Blank
AUGUST 31, 2009
After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?
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Steve Blank
FEBRUARY 23, 2009
This product development diagram had become part of the DNA of Silicon Valley. That’s in stark contrast to the traditional Product Development Model where it’s expected a customer is already there and waiting and it’s simply a matter of [.] familiar with Customer Development you should be.
Steve Blank
SEPTEMBER 7, 2009
Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Without the revenue to match its expenses, the company is in now danger of running out of money.
Steve Blank
JUNE 8, 2009
In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. In contrast to simply executing your business plan, the Customer Development process is built on low-cost and continuous learning and iterating.
Steve Blank
NOVEMBER 2, 2009
Which seems to offer an understanding of “customer development&# that’s quite different the Four Steps to the Epiphany approach. The Customer Development Model is designed to minimize the risk of launching a product for a market that does not exist. Theme: Digg 3 Column by WP Designer.
ConversionXL
DECEMBER 3, 2018
They’d upload a list of product terms and related topics— moisture resistant flooring adhesive, subfloor moisture proofing —and their keyword research tool would spit back hundreds of “0 searches per month” results. Their typical buyers—facilities managers, architects, and commercial designers—rarely used social media.
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