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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

FEBRUARY 3, 2022

It outlines four major growth strategies: market penetration , market development , product development , and diversification. Product development. Product development allows you to expand your existing market share by developing a new product for that audience. New channels.

Marketing Framework Metrics Channel

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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

SEPTEMBER 7, 2009

Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Without the revenue to match its expenses, the company is in now danger of running out of money.

Customer Development

Customer Development Developer Customer Silicon Valley

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

SEPTEMBER 22, 2008

Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.

San Francisco CPA SEM CTO Hire

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Waves of technology platforms

Startup Lessons Learned

SEPTEMBER 8, 2008

Lessons Learned by Eric Ries Monday, September 8, 2008 Waves of technology platforms I still remember the first time I switched to LAMP. That startup didnt turn out so well, but not for lack of technology. Thoughts on scientific product development Lo, my 5 subscribers, who are you?

San Francisco Technology Continuous Deployment Lean

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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

SEPTEMBER 30, 2008

What does your Chief Technology Officer do all day? When Ive asked mentors of mine who have worked in big companies about the role of the CTO, they usually talk about the importance of being the external face of the companys technology platform; an evangelist to developers, customers, and employees. Heres my take.

CTO

CTO Fractional CTO CTO Hire Technical Review

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16 Entrepreneurs Reveal Their Side Hustles

Hearpreneur

FEBRUARY 14, 2018

4- Home technologies. I run an early stage-startup called Smarthome NX that helps consumers discover Smart home technologies through content, collaborative partnerships and commerce. Currently, I am simultaneously growing my venture, Smarthome NX while also designing a management course in sales and marketing for UpGrad.

Entrepreneur Technical Review SEO New York City

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Lessons Learned: The lean startup

Startup Lessons Learned

SEPTEMBER 15, 2008

The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process.

Lean

Lean San Francisco Startup Continuous Deployment

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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

SEPTEMBER 7, 2008

In a startup, both the problem and solution are unknown, and the key to success is building an integrated team that includes product development in the feedback loop with customers. 2008 09 06 Eric Ries Haas Columbia Customer Development Engineering View SlideShare presentation or Upload your own.

Customer Development

Customer Development Engineer San Francisco Developer

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Lessons Learned: Just-In-Time Scalability

Startup Lessons Learned

SEPTEMBER 2, 2008

Thoughts on scientific product development Lo, my 5 subscribers, who are you? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

San Francisco Continuous Deployment Agile Lean

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Why Every Company Needs a Growth Manager

Seeing Both Sides

FEBRUARY 25, 2016

Yet, in recent years technology startups have embraced a new role, Growth Manager — alternatively Growth Hacker, Growth PM, or Head of Growth — that focuses on it exclusively. The Growth Manager usually reports either to the CEO, the vice president of Product Management, or the vice president of Marketing.

Management Analytics Technical Review Framework

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Why Every Company Needs a Growth Manager

Seeing Both Sides

FEBRUARY 25, 2016

Yet, in recent years technology startups have embraced a new role, Growth Manager — alternatively Growth Hacker, Growth PM, or Head of Growth — that focuses on it exclusively. The Growth Manager usually reports either to the CEO, the vice president of Product Management, or the vice president of Marketing.

Management Analytics Technical Review Framework

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Lessons Learned: A new version of the Joel Test (draft)

Startup Lessons Learned

SEPTEMBER 10, 2008

I am convinced one of Joel Spolskys lasting contributions to the field of managing software teams will turn out to be the Joel Test , a checklist of 12 essential practices that you could use to rate the effectiveness of a software product development team. Thoughts on scientific product development Lo, my 5 subscribers, who are you?

Software Review

Software Review Technical Review San Francisco Continuous Deployment

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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

SEPTEMBER 15, 2008

This kind of result is typical when you ship a redesign of some part of your product. The new design improved on the old one in several ways, but these improvements didnt translate all the way through the funnel. Usually, I think that means youve lost some good aspect of the old design. Seth Godin: How often should you publish?

San Francisco Lean Technical Review Continuous Deployment

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Lessons Learned: Ideas. Code. Data. Implement. Measure. Learn

Startup Lessons Learned

SEPTEMBER 2, 2008

Its inspired by the classic OODA Loop and is really just a simplified version of that concept, applied specifically to creating a software product development team. There are three stages: We start with ideas about what our product could be. Thoughts on scientific product development Lo, my 5 subscribers, who are you?

San Francisco Continuous Deployment Lean DC

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Smarticus — 10 things you could be doing to your code right now

Startup Lessons Learned

SEPTEMBER 10, 2008

Thoughts on scientific product development Lo, my 5 subscribers, who are you? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

Software Review

Software Review San Francisco Technical Review Continuous Deployment

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Andrew Chen: Growing renewable audiences

Startup Lessons Learned

SEPTEMBER 12, 2008

Thoughts on scientific product development Lo, my 5 subscribers, who are you? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

Audience San Francisco Continuous Deployment Lean

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On deployment

Startup Lessons Learned

SEPTEMBER 2, 2008

Thoughts on scientific product development Lo, my 5 subscribers, who are you? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

San Francisco Continuous Deployment Lean DC

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Marc Prensky's Weblog: Cell Phones in Class

Startup Lessons Learned

SEPTEMBER 10, 2008

Among his ideas are that todays kids should be taught in class in a way that is relevant to their actual lives, which necessarily means allowing them to use technology. Thoughts on scientific product development Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud.

San Francisco Continuous Deployment DC Lean

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How to listen to customers, and not just the loud people

Startup Lessons Learned

SEPTEMBER 14, 2008

Thoughts on scientific product development Lo, my 5 subscribers, who are you? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

San Francisco Customer Lean Continuous Deployment

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Lessons Learned: Test-Driven Development as andon cord

Startup Lessons Learned

SEPTEMBER 1, 2008

Thoughts on scientific product development Lo, my 5 subscribers, who are you? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

San Francisco Developer Continuous Deployment DC

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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. In a mature company with a mature product, the goal is to pay for lots of people to come to your website.

SEM

SEM San Francisco Lean Continuous Deployment

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Lessons Learned: Lo, my 5 subscribers, who are you?

Startup Lessons Learned

SEPTEMBER 18, 2008

I originally thought I might get some development process tips (I manage developers), but I find that Im really enjoying your business tips (SEM, listening to customers, etc.). Thoughts on scientific product development Lo, my 5 subscribers, who are you? More of the same. Seth Godin: How often should you publish?

San Francisco Lean Continuous Deployment DC

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Not crossing the chasm

Startup Lessons Learned

SEPTEMBER 2, 2008

We talk a good game about technology adoption curves and crossing the chasm, but most of us dont seem to recognize when its happening. Thoughts on scientific product development Lo, my 5 subscribers, who are you? In an eyeballs business, you just cant seem to acquire or activate that next step-up of customers.

San Francisco Continuous Deployment Lean DC

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How to Usability Test your Site for Free

Startup Lessons Learned

SEPTEMBER 16, 2008

Thoughts on scientific product development Lo, my 5 subscribers, who are you? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

San Francisco Continuous Deployment Lean DC

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Lessons Learned: Greasemonkey compiler

Startup Lessons Learned

SEPTEMBER 6, 2008

Thoughts on scientific product development Lo, my 5 subscribers, who are you? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

San Francisco Continuous Deployment Lean DC

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Seth Godin: How often should you publish?

Startup Lessons Learned

SEPTEMBER 10, 2008

Thoughts on scientific product development Lo, my 5 subscribers, who are you? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

San Francisco Continuous Deployment Lean DC

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Thoughts on scientific product development

Startup Lessons Learned

SEPTEMBER 22, 2008

Lessons Learned by Eric Ries Monday, September 22, 2008 Thoughts on scientific product development I enjoyed reading a post today from Laserlike (Mike Speiser), on Scientific product development. I agree with the less is more product development approach, but for a different reason. Now that is fun.

Product Development

Product Development Developer San Francisco Product

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How to get distribution advantage on the iPhone

Startup Lessons Learned

SEPTEMBER 18, 2008

If you sell an online service that solves a defined problem, you can compete in SEO or SEM. Thoughts on scientific product development Lo, my 5 subscribers, who are you? Waves of technology platforms The lean startup Customer Development Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas.

Distribution San Francisco Lean Continuous Deployment

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Lessons Learned: Great open source scalability tools from Danga

Startup Lessons Learned

SEPTEMBER 5, 2008

Thoughts on scientific product development Lo, my 5 subscribers, who are you? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

Open Source San Francisco Continuous Deployment Lean

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You don't need as many tools as you think

Startup Lessons Learned

SEPTEMBER 22, 2008

Most engineers are terrible visual designers, but if the designer on their team is struggling, maybe they can help out with an icon or two. And wait until you see a "non-technical" designer writing simple code to try and speed up a release. Thoughts on scientific product development Lo, my 5 subscribers, who are you?

San Francisco SCRUM Lean Continuous Deployment

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Lessons Learned: The lean startup comes to Stanford

Startup Lessons Learned

SEPTEMBER 28, 2008

Thoughts on scientific product development Lo, my 5 subscribers, who are you? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How did we combat this tendency?

Lean

Lean San Francisco Continuous Deployment Startup

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Lessons Learned: Q&A with an actual reader

Startup Lessons Learned

SEPTEMBER 29, 2008

Thoughts on scientific product development Lo, my 5 subscribers, who are you? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

San Francisco Lean Continuous Deployment DC