Developer Portfolio Sales Cycle Viral 
Version One Ventures
MAY 30, 2013
For startups, the message is that you should develop your business in the long tail, focusing on those customers in your market that the incumbents don’t care about. In addition, by focusing on selling to smaller companies in the long tail, you’ll benefit from shorter sales cycles.
Hippoland
AUGUST 8, 2018
As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. Sales cycles matter though. Sales cycle, as a consideration, also works the opposite way. Product second.
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Hippoland
AUGUST 8, 2018
As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. Sales cycles matter though. Sales cycle, as a consideration, also works the opposite way. Product second.
www.forentrepreneurs.com
FEBRUARY 2, 2010
We could do this in several ways: Cross sell to add additional products Up sell to add seats, or premium features Develop a scalable pricing matrix that does a better job of charging higher end customers that are willing to pay more. At OpenView, we try to instill this discipline and capability in each of our portfolio companies from Day 1.
Hippoland
FEBRUARY 12, 2018
I know nothing about viral marketing. All of the people we pitched who became our investors had at least one other portfolio company that was doing something in email. Long sales cycles or signed contracts that won’t pay you for months is tough as a small investor (ala elephant hunting).
Hippoland
FEBRUARY 12, 2018
I know nothing about viral marketing. All of the people we pitched who became our investors had at least one other portfolio company that was doing something in email. Long sales cycles or signed contracts that won’t pay you for months is tough as a small investor (ala elephant hunting).
mashable.com
SEPTEMBER 22, 2008
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