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Why you probably don’t need an API strategy

The Next Web

The most common example of an API strategy is around companies who aspire to build a developer community as a new revenue source or as the foundation of their business. They should not be trying to generate new revenue streams or reach new audiences through such programs. Twilio is an interesting example of such a company.

API 135
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A VC’s take on the Season 5 premier of Sharktank

Lightspeed Venture Partners

Despite having over 500k downloads and making $450k in revenue over the last 21 months, he had only $185k left in the bank, which meant that he would be out of business in 90 days if he didn’t raise more money. pre money valuation seems big, the actual implication is only between 5% and 10% dilution since the round size is small.

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Shark Tank Season 4 Week 6 breakdown

Lightspeed Venture Partners

The company has gotten off to a fast start, $150k in revenue in the first two months, with all the marketing coming from social media. Adding two trucks instead of just one would have increased their revenue far faster, and a $100k investment would have enabled them to do that. In 2010 they did $10k in profits.

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90 Things I've Learned From Founding 4 Technology Companies

betashop.com

From the start we said that we would never make a decision as to what features to build or what products to sell based on revenue alone, rather we would focus on things that make our customers smile and by doing so lots and lots of revenue will fall out over time. Getting social right is hard. Think 5 steps ahead. Keep at it.

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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

But if you want to accelerate growth and improve your revenues and profits, you need to up your game. Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. If you’re happy with your business and the money it’s making, you can stop reading.

Marketing 162