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How Your Digital Marketing Strategy Can Help Your Business Get Funding

Up and Running

Is it differentiated from other products in its competitive set? But particularly when you’re running lean and mean, you may not have native expertise in every aspect of managing a startup. You needn’t become a hardware or software guru, but those products will be part of your marketing spend so it’s best to have them on your radar.

Marketing 142
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How to Start a Business in a Month – #30DayChallenge

Up and Running

Given the number of funding resources available today, you shouldn’t have too much of a problem getting that initial start-up cash, especially if you focus on a lean business model or MVP route to market. And, depending on the business you start, there may also be various government incentives. Week 1 – Get the ball rolling.

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“Customer First” Healthcare

abovethecrowd.com

David Goldhill, in his enlightening book Catastrophic Care , declared: “…a guiding principle of any reform should be to put the consumer, not the insurer or the government, at the center of the system. All banks have been forced to respond to the new customer expectation, driven by competitive forces. Do they conduct surveys?

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The Apple Watch – Tipping Point Time for Healthcare

Steve Blank

To get FDA clearance, Apple reportedly submitted two studies to the FDA (so far none of the data has been published or peer reviewed). Its purpose is to make sure that drugs, devices, diagnostics, and software products don’t harm thousands or even millions of people so the FDA wants a process to make sure they get it right.

China 67
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90 Things I've Learned From Founding 4 Technology Companies

betashop.com

To this day, not a single pixel gets on our website or apps without my input, review, and approval. Likewise, not a single designer gets approved to sell on Fab without Bradford’s input, review, and approval. We do twice-yearly reviews of all Fab team members. Even executives need reviews. It’s that important.

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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. You may also want to consider measuring social media engagement and keeping an eye on your online reviews. Do your due diligence early and avoid legal and trademark issues further down the road.

Marketing 162
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Transcript of Advice for Entrepreneurs Who Want to Sell Their Companies

Duct Tape Marketing

John Jantsch: So you in the Value Builder System kind of lean on these drivers of salability kind of the things that people use to determine or demonstrate that a company has value. ” And so the smaller you have a company the more skeptical they’re going to be. So it’s important.