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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Tactics are the specific activities you’ll use to communicate with customers (for example, advertising on social media with a 20% discount code). Perform a competitive analysis to determine how you’ll differentiate. To stand out, learn what competitors are doing so you can effectively differentiate. Both are critical.

eCommerce 129
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Should I Lower My Prices To Compete?

ConversionXL

In another study, Granify, a CRO software company, conducted a real time behavior analysis of 20+ million visitors over 5 different verticals and also found that “lower prices” was not as pervasive as we may have believed. A study by Harvard Business Review may give us some insight here. Shipping Costs. image source.

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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. You may also want to consider measuring social media engagement and keeping an eye on your online reviews. Do your due diligence early and avoid legal and trademark issues further down the road.

Marketing 162
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The Entrepreneur’s Essentials #14: Selling to the “Cool Kids”

Austin Startup

data.world and our modern catalog for data and analysis is a new category of software, much like Bazaarvoice and Coremetrics created new categories before, and the brilliant book Play Bigger helped us find it. both in the “picks and shovels” space of digital retail with very compelling software solutions.

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Which Are More Legible: Serif or Sans Serif Typefaces?

alexpoole.info

In 2003 as part of my master’s degree I reviewed over 50 empirical studies in typography and found a definitive answer. Part 2 reviews the evidence for and against the legibility of serif and sans serif typefaces. Ascenders and are the vertical strokes which rise above the body of a character or x-height. Introduction.

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Think Your Start-up Is Venture Worthy? Think Again.

techcrunch.com

And investors said they intend to invest more in cleantech than software going forward. This is a big reversal, as software has long been the dominant category for venture deals, but it’s unknown whether software has lost favor, or whether it’s just become so pervasive that it doesn’t really hold together as a category anymore.