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Selling to the enterprise: “Sell to few” vs. “sell to many”?

Version One Ventures

How do we differentiate between B2B start-ups that sell to many vs. sell to a few? Sell to few”: Traditional enterprise sales. Selling into this market requires the traditional enterprise sales approach, comprised of a large ‘boots on the ground’ field sales team that works with key decision makers (e.g. Related articles.

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. A more complex sales cycle. B2B sales cycles can last for months, even more than a year. Measuring success before the sale.

B2B 130
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There Are No Shortcuts, It’s All Hard Work

Rob Go

very low margin, longer sales cycle, few very big exits, hard to differentiate. SMB SaaS: Shorter sales cycle than enterprise, less speculative than consumer. Capital intensive, long sales cycle. Adtech: Less speculative, good teams are easier to identify, monetizeable, many acquisitions.

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What Is B2B And Why Choose This Business Model For Your Startup?

Entrepreneurs-Journey.com by Yaro Starak

A few examples of “B2B” product based companies would be: Ex1: Selling CRM Software “Customer relationship management” to organizations so they can keep track of their sales leads, manage their sales cycles and determine a cold-calling schedule.

B2B 105
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What Does a Demand Generation Manager Do? (And How to Become One)

ConversionXL

Marketers raise brand awareness to capture leads that are handed to sales teams to convert into customers. DGMs see that demand is maintained throughout the sales cycle. It wouldn’t exist were it not for the internet empowering buyers to do their own research and make informed decisions.

Demand 95
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Sell More By Being Human and Building Relationships

ConversionXL

All of a sudden now you’ve differentiated yourself first by adding value. It’s a long term strategy and doesn’t pay off quickly (length of the sales cycle depends on the cost and complexity of your product), but looking at the lifetime value of the customer it’s well worth it. and you are not asking for anything.

Stock 105
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Spolsky on Software on Both Sides of The Table

Both Sides of the Table

It helps with sales cycles because customers know that they can switch away if they so choose. Free email providers (like gmail or hotmail) didn’t exist, and you had to pay a separate fee to dial up companies like AOL to access the internet. The experience was paid for by placing ads at the bottom of your internet browser.