Dilution Engineer Product Development Sales 
Both Sides of the Table
FEBRUARY 6, 2013
it’s the most expensive dilution you’ll ever face. Engineering is critical but it is not everything. Without strong PMs you build crappy products that nobody needs or that real people can’t use. Your first sales people should be consultative sellers who can fuel evangelical sales.
Business Plan Blog
OCTOBER 4, 2013
If you have a technical background and you are focused on product development, consider a co-founder with a sales and marketing background that can focus on selling your world class product. Rather, give titles such as VP of Engineering, Product/Technology, Sales, Marketing, Finance, etc.
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ConversionXL
AUGUST 30, 2018
It slows product development. According to that same NNG research: Ecommerce sites can expect to double their sales. It’s likely to be related to improving revenues, reducing costs, increasing the number of new customers, increasing the sales from existing customers, or increasing shareholder value. It costs money.
ReadWriteStart
JANUARY 27, 2011
For a more elaborate explanation of the deal, please read my blog post 1M/1M: Alternative Financing For Startups Using A Sales Channel Partner. I have discussed at length why revenue sharing channel deals may serve as perfectly fine alternatives to raising equity (or even complements) because of their non-dilutive nature. Discuss.
blog.nahurst.com
JULY 19, 2010
I assume both cofounders will be diluted equally as more employees and investors get involved. Sorry for the rant, but in all seriousness, Ive seen too many good non-technical founders delay building a product for months because theyre too stingy with equity. Hes the guy designing and building the product.
betashop.com
OCTOBER 8, 2012
million registered users, 7500 supplier partners, 600 team members, and a run-rate of more than $150M in sales in just 15 months. I firmly believe that in this age where the product development life-cycle is so short and user feedback comes so quickly, you will know within a year whether you are focusing on a worthwhile one thing.
Startup Lessons Learned
AUGUST 24, 2009
When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300. And as everyone’s attention starts to focus on those same indicators, their value is being diluted. My blog has over 14000 subscribers, for example. Is that a lot? Is that good?
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