Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

AUGUST 6, 2007

So what is this mysterious metric? In Adobe's Site Catalyst bounce rate is not a standard metric, but you are able to create a special custom metric. If you don't fall into those two categories you need to pay very careful attention to this metric. It is almost instantly accessible in any web analytics tool.

Metrics 120

Metrics Analytics PPC Campaign 120

Occam's Razor

JULY 31, 2006

Conversion rate is a very important metric, used properly. Most frequently this is the total number of orders submitted or total number of leads collected or total number of newsletter/email sign-ups. It is only fair to follow up a post titled " Stop obsessing about conversion rate " with this post.

Analytics 115

Analytics Conversion PPC Metrics 115

ConversionXL

JULY 11, 2016

Use PPC to promote content cost effectively (choose keywords nobody’s bidding on). Report tangibly and make content marketing comparable to direct marketing channels. Johnathan Dane – The PPC Thermometer – Why You Should Care About Ice Cubes & Lava. Retarget and measure! Need Keywords?

PPC 48

PPC Analytics Video Non-Compete 48