ConversionXL

MAY 27, 2022

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. With a tactical understanding of two different marketing strategies: demand generation and lead generation. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. SEO should lead with intent.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

ConversionXL

JULY 3, 2020

News is an especially challenging vertical since no site owns a newsworthy event. The strategy also allows publishers to deploy a “soft wall” to capture an email address from search and encourage users to download the app. If another website can pick up the slack, that’s going to happen.

SEO 122

SEO HTML Technical Review Caching 122

Steve Blank

APRIL 30, 2009

And the final lesson was that we were keeping score on our packaging with the wrong metrics – it wasn’t about awards, it was about sales in the retail channel. We had been outsourcing an important part of our demand creation strategy – packaging – to an outside agency without having the expertise to judge or manage the results.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Occam's Razor

MAY 27, 2015

I've suffered enough bruises on the front-lines from trying to re-imagine the current and revolutionize the future across multiple industry verticals, countries, opportunity sizes. The best we could think about RM+RP+RT is what Direct Marketers (people who sent you all those letters in postal mail!). and so much more.

Analytics 60

Analytics Marketing Mobile Audience 60

alexpoole.info

AUGUST 14, 2012

Ascenders and are the vertical strokes which rise above the body of a character or x-height. Serifs are used to guide the horizontal “flow” of the eyes; The lack of serifs is said to contribute to a vertical stress in sans serifs, which is supposed to compete with the horizontal flow of reading ( De Lange et al.,

Technical Review 85

Technical Review Software Review Design Web 85