ConversionXL

MAY 27, 2022

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. With a tactical understanding of two different marketing strategies: demand generation and lead generation. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. SEO should lead with intent.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

ConversionXL

JULY 3, 2020

News is an especially challenging vertical since no site owns a newsworthy event. The strategy also allows publishers to deploy a “soft wall” to capture an email address from search and encourage users to download the app. If another website can pick up the slack, that’s going to happen.

SEO 122

SEO HTML Technical Review Caching 122

ConversionXL

MAY 3, 2017

According to the Nanigans Facebook Advertising Benchmarks Report , there’s been a 92% year over year CPM increase for the ECommerce vertical. Customer segmentation is an old trick in the marketing book. According to Direct Marketing Association , 77% of ROI is attributed to segmented, targeted, and triggered campaigns.

San Jose 133

San Jose Customer Database Campaign 133

Steve Blank

APRIL 30, 2009

To Order Outside of the U.S. Now In Print! Steve Blanks 30 years of Silicon Valley startup advice.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Duct Tape Marketing

NOVEMBER 17, 2022

Take The Marketing Assessment: Like this show? John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Marketing Against the Grain, hosted by Kip Bodner and Keion Flanigan is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Duct Tape Transcript.

Differentiation 73

Differentiation Sales Cycle Audio Networking 73

Duct Tape Marketing

DECEMBER 17, 2019

And for a while I was working on the vertical of religion. So I think that the big, big thing that people really get wrong about social media, and this is the real impetus behind why I created this book is that people mistake… They think that social media is a tool for what we call direct marketing and not really for brand marketing.

Social Media 39

Social Media Media Framework Advertising 39

Austin Startup

FEBRUARY 24, 2019

My parents were entrepreneurs from the time I was born, specifically in retail and direct marketing. That lifetime profile would allow you to track the behavior of customers across many sessions and ultimately the data could be used to later personalize email campaigns and on-site campaigns, among other things.

Software Review 48

Software Review Sales Cofounder Analytics 48